This project focused on creating a lively and refreshing visual identity for Sunny Squeeze, a fizzy drink brand bursting with flavor and personality. The goal was to design a logo and branding style that instantly communicates vibrancy, fun, and summertime energy, while standing out on shelves and in digital media.The final design features playful, rounded typography and bold citrus-inspired colors—such as bright orange, yellow, and lime green—evoking the tangy, sparkling nature of the beverage. Bubbly graphic elements and dynamic shapes add motion and fizz, mirroring the product’s effervescent feel. The branding strikes a balance between youthful energy and modern appeal, making it perfect for both casual drinkers and lifestyle-conscious consumers.
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